About Aqqo
Aqqo is the market leader in reservation and management software for (municipal) sports facilities, meeting venues, and community properties. We help our clients plan, automate, and handle the financial aspects of bookings. Simplicity, a good user experience, and visual clarity are essential. Your work will have a direct impact on how managers organize their facilities on a daily basis.
About the role
In this role you are the driving force behind our go-to-market strategies. With your extensive experience and strategic insight, you determine how we optimally position our products in the market. You combine deep market and customer insights with your expertise in product positioning to ensure that our products are presented strongly and consistently.
You are the ideal bridge between product development, marketing, and sales.
What will you do
- Develop and execute go-to-market strategies for our SaaS solutions, both for new and existing products.
- Conduct market research and competitive analysis to gain valuable insights and direct product development and positioning.
- Create strong product positioning and messaging that differentiates our SaaS products in the market.
- Collaborate with sales, product, and marketing teams to deliver successful campaigns and content that drives engagement and conversion.
- Train and support sales and account managers.
- Analyze which PMC can be the next step and test hypotheses quickly.
- Release “test balloons” and draw conclusions after a few weeks.
- If based outside the East region, work at least 1 day per week at the Deurningen location with the Product Team.
About you
- At least 5 years of experience in product marketing, preferably within the SaaS sector.
- Experience developing and executing go-to-market strategies for SaaS products.
- Strong strategic and analytical skills, with deep knowledge of the SaaS market and customer needs.
- Excellent communication skills, able to explain complex product information clearly and convincingly.
- Experience in rolling out propositions and PMCs outside the Netherlands.
- Practical mindset to ensure ideas are carried out quickly and effectively.
Benefits
- Informal atmosphere where quality and relieving the customer’s worries are important.
- Flexible working hours.
- Flexible work locations: Deurningen (Ov) or Utrecht.
- Opportunity to contribute ideas about the future of the product and company.
- Pension scheme.
- Brand new offices in Deurningen and Utrecht.
- Work laptop.
- Company drinks every other week.
- Fun team-building activities.
- Your birthday off!
- Bicycle allowance for commuting by bike.
- Childcare available next to the Deurningen office.
This vacancy is directed exclusively at candidates who are personally looking for a new challenge. Recruitment and employment agencies are kindly asked not to respond.